Tata TIGOR next offering of IMPACT Knowledge after Tata Tiago and Tata Hexa
Mumbai sources have stated that Tata Motors a press release today confirmed that its KITE 5 concept car will be christened as Tata Tigor. The concept was first showcased at Autoexpo 2016.
Tata TIGOR is the next offering of the IMPACT design language after Tata Tiago and Tata Hexa and is targeted at young, talented and confident individuals who express their individuality with a unique style of their own. Tata TIGOR will cater to a design and attitude led consumer and will be India’s 1st ‘Styleback’.
Meanwhile when announcing the name Tata TIGOR, Mayank Pareek,
President, Passenger Vehicle Business Unit, and Tata Motors said, “After HEXA,
we are speeding towards our next market introduction, the Tata TIGOR which
opens a new category of style and attitude in this segment. The break-free
design dynamics of Tata TIGOR makes it India’s 1st ‘Styleback’. We will
announce its commercial launch soon and are excited to see the IMPACT of the
‘Styleback’ on our customers.