In a move that is sure to excite luxury car buyers, Lexus India has announced significant price reductions across its model range. The price cuts, which go up to a whopping ₹20.80 lakh, are primarily in response to the recent revised GST rates by the indian government. The new prices will be effective starting September 22, 2025, just in time for the festive season, a period when car sales typically see a significant uptick.

Key Highlights of the Price Cuts

1. Lexus LX 500d:

o Price Cut: Up to ₹20.80 lakh

o The Lexus LX 500d SUV, known for its rugged luxury and powerful performance, receives the most substantial price reduction. This price adjustment positions the LX 500d as a more attractive option for those seeking a luxury SUV with off-road capabilities.

2. Lexus RX 350h:

o Price Cut: Significant, though lower than the LX 500d

o The RX 350h, a more compact luxury SUV with a hybrid powertrain, also gets a price reduction. This makes it an even more compelling choice for those looking for a luxury hybrid vehicle that combines performance with fuel efficiency.

3. Other Lexus Models:

o Other models in the Lexus portfolio are also set to benefit from the price revision, though the cuts vary depending on the specific model.

Why the Price Cuts?

The revised GST rates are the main driving force behind these price adjustments. The government’s recent announcement of new GST slabs has led to a decrease in the tax burden for certain vehicle segments. Lexus, along with several other carmakers, is passing on these benefits to customers, making luxury cars more affordable during the upcoming festive season.

What Does This Mean for car Buyers?

· Increased Affordability: With the LX 500d price cut being the most significant, luxury SUV buyers can now enjoy a premium vehicle at a more attractive price point. This could trigger a surge in demand, especially considering the festive season is a prime time for car purchases in India.

· Enhanced Competitiveness: Lexus now stands in a better position to compete with other luxury automakers such as BMW, Mercedes-Benz, and Audi, especially in the premium SUV segment, where buyers are increasingly looking for value along with luxury.

· Festive Boost: With the price cuts data-aligning with the beginning of the festive season, it’s a strategic move by Lexus to capture the increased consumer spending during the Dussehra, Diwali, and New Year periods. Many car buyers view the festive season as the perfect time to invest in a new vehicle, and Lexus’ timing couldn’t be better.

Impact on Lexus Sales

Lexus, which has been growing its presence in the indian luxury car market, can expect a boost in sales due to this price cut. The LX 500d in particular, which is seen as a direct rival to the Land Rover Range Rover and Toyota Land Cruiser, could see a significant increase in sales, as its reduced price point makes it more competitive in the high-end SUV market.

The RX 350h, with its hybrid powertrain, could also attract a new segment of buyers who are looking for a combination of luxury and fuel efficiency. The hybrid trend is gaining momentum in india as consumers become more conscious of fuel economy and environmental impact.

Lexus India’s Strategic Move

This price cut shows Lexus India's commitment to making luxury more accessible to indian consumers. The carmaker has been gradually expanding its product portfolio in india, and this strategic pricing move is likely to accelerate its growth in a competitive market.

· Lexus's expansion strategy includes introducing more hybrid and electric models in the indian market, which data-aligns well with the country's increasing focus on green mobility.

· The festive season boost will allow Lexus to attract more buyers and create greater brand awareness in a market that is witnessing an increasing demand for premium, eco-friendly vehicles.

Conclusion

Lexus India’s decision to implement price cuts of up to ₹20.80 lakh on select models, including the LX 500d and RX 350h, is a significant development in the luxury car market. It presents a timely opportunity for buyers to own a premium vehicle at a more affordable price while data-aligning with the upcoming festive season. The reduction in price makes the already impressive Lexus models even more appealing and could trigger a shift in the dynamics of India’s luxury SUV market.

With these new price points, Lexus India is well-positioned to attract more customers and continue its growth in the luxury vehicle segment. Whether you’re after a rugged off-roader like the LX 500d or a hybrid luxury SUV like the RX 350h, now might be the perfect time to make that purchase!

 

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