Urbanite brand to be a new division under Bajaj Auto & will spawn electric scooters
The Urbanite brand is likely to be a new division under Bajaj Auto and will spawn electric scooters, marking the brand's re-entry in this space after nearly two decades. The iconic Chetak scooter continues to have a strong calling with the brand pan India.
In fact, the upcoming electric scooter from Bajaj has been spied several times in the past. Based on the silhouette of the camouflaged test mules, the scooter is expected to get a retro design, with features like round headlamp, curved panels, alloy wheels, and single-side suspension set-up.
The Urbanite scooter is expected to gain a premium position in the market when it arrives and is likely to take on the likes Okinawa Scooters, Hero Electric, Ather Energy, Ampere Electric Vehicles, Twenty Two Motors and a host of other new and upcoming electric vehicle makers.