Amitabh forced to Drop Pan Masala Advertisement?
A national anti-tobacco association has encouraged bollywood actor amitabh bachchan to drop out of a pan masala commercial campaign, claiming that doing so will assist young people to avoid being addicted to smoke. Shekhar Salkar, President of the National Organization – for the Elimination of Tobacco, wrote to Bachchan, saying that medical research has shown that tobacco and pan masala habit degrades the health of citizens, particularly the youth, and that since he (Bachchan) is the govt's spokesperson for the high-profile pulse polio campaign, he should fall out of the pan masala advertisements as quickly as possible.
"Pan (betel leaf) has the potential to cause cancer. According to a recent study, the chemicals in betel quid can transform into carcinogens in the body, causing mouth cancer. Chewing betel quid an hour (pan) is hazardous for people, according to the international Agency for Research on cancer (IARC) and the World health Organization (WHO) "According to the message to Bachchan,
"As a doctor and supporter of an NGO active in the sector of behavioral interventions, I am incensed and triggered to fight a war against the questionable metrics, such as adornment carried out by various important and popular bollywood actors like Shah Rukh Khan, ajay Devgn, Ranveer Singh, and Hritik Roshan, leading to increased tobacco use among students," Salkar wrote in his letter, adding that teenagers have now become more aware of the issue.