Very Big Threat To TV Channel Ads In India
Netflix announced on thursday that a subscription option supported by advertisements will launch in more than ten countries in november as the streaming business struggles to see rapid growth. According to Netflix's chief operating officer Greg Peters, basic subscriptions with advertisements would cost $6.99 in the US, which is $3 less than a basic option without commercials. "The timing is excellent since the entertainment sector is truly at a turning point in its development. For all tv time now in the US, streaming has overtaken both broadcast and cable "Peters stated.
It will launch in Australia, Brazil, Britain, Canada, France, Germany, Italy, Japan, South Korea, Mexico, Spain, and the United States. This is a first for Netflix. What would happen if this reached India? All of the major corporations switch from spending money on tv advertisements to Netflix advertisements because these have a greater audience reach, especially when new movies begin streaming on this website. The remaining platforms will employ the same strategy as well. According to a US media source, "Netflix and Disney+ are likely to slice into the earnings of traditional television networks with the debut of cheaper, ad-supported subscriptions."