2024 Telugu Cinema - Netflix Kills Prime Video
Devara and pushpa 2 are two of the confirmed blockbusters set to debut in 2024, and both have been acquired by Netflix. Surprisingly, amazon did not buy pushpa 2 despite the first part's widespread success. There is also Prabhas' Kalki, although the film's OTT platform is unclear. If Netflix is successful in securing this major deal, it will effectively imply that all of Tollywood's biggest releases in 2024 will be with Netflix. This will undoubtedly aid their case in winning the telugu market.
For whatever strange reason, amazon Prime, which was formerly quite active in purchasing big-ticket films and releasing them as soon as possible on OTT, has slowed significantly. Netflix is already profiting from Salaar's OTT launch, as action-packed video featuring prabhas are trending on social media. The film is also trending at number one on Netflix. Netflix is clearly ahead of amazon in the tollywood market.