Strategic Decision of Eagle - In Discussion

G GOWTHAM
Eagle is one of the forthcoming telugu films, starring mass Maharaja ravi Teja. karthik Ghattamaneni is the film's director. The team is wagering big on the film's success. Meanwhile, the team made an unusual move that would greatly benefit them.

Unlike the current pattern of maximising earnings in the first week by taking advantage of price increases, the team chose ordinary ticket pricing. In Telangana, ticket prices would be capped at Rs. 200 for multiplexes and Rs. 150 for single screens, resulting in increased attendance on the opening weekend.

Despite the option of having a maximum restriction of Rs. 295, not doing so is projected to attract more moviegoers and result in successful openings. Drawing crowds to theatres on the first day is a huge problem in the present environment. While it may not be an issue for a celebrity like ravi Teja, the underperformance of previous films such as Ravanasura and tiger Nageswara Rao has influenced expectations for Eagle.

The success of Hanuman, which prospered at the box office without requiring a ticket increase, demonstrates this method. february is traditionally a sluggish month owing to examinations, causing the creators of Eagle to make a measured choice on ticket prices despite their faith in the film's quality.


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