Air India heroes Indian dance forms in new inflight video
On Friday, air india released a brand-new safety film for flights that celebrates indian folk and classical dancing styles. The "Safety Mudras" film has dancers doing Bharatnatyam, Odissi, Kathakali, Mohiniyattam, Kathak, Ghoomar, Bihu, and Giddha while a voiceover explains the passenger safety precautions.
Every dancer uses "mudras," or hand gestures, to illustrate a particular section of the safety instructions that they are narrating.
The airline stated in a statement that filmmaker Bharatbala, singer-composer shankar mahadevan, and lyricist prasoon joshi worked together to create the video.
Composer shankar mahadevan praised the airline for "creating something that has never been done before" in the soundtrack for the video.
"With the new chapter of air india, their safety instruction video too is path-breaking and very culturally rich," he stated.
The airline stated in a statement that filmmaker Bharatbala, singer-composer shankar mahadevan, and lyricist prasoon joshi worked together to create the video.
Composer shankar mahadevan praised the airline for "creating something that has never been done before" in the soundtrack for the video.
"With the new chapter of air india, their safety instruction video too is path-breaking and very culturally rich," he stated.
The video crew went above and beyond, according to prasoon joshi, to "poise the essential and the evocative".
The songwriter gave an explanation of the video's idea, saying, "One distinctive aspect of indian traditional dance traditions is narrative. And that's what inspired me to use these indian dancing styles to impart aviation safety guidelines."
Passengers may "experience india visually, musically, and emotionally on a grand canvas" thanks to the video, according to director Bharatbala.
He continued by saying that the goal of recording the dancers in various settings with landmarks and landscapes was to give each dance style a sense of pride.
The songwriter gave an explanation of the video's idea, saying, "One distinctive aspect of indian traditional dance traditions is narrative. And that's what inspired me to use these indian dancing styles to impart aviation safety guidelines."
Passengers may "experience india visually, musically, and emotionally on a grand canvas" thanks to the video, according to director Bharatbala.
He continued by saying that the goal of recording the dancers in various settings with landmarks and landscapes was to give each dance style a sense of pride.
The airline is thrilled to introduce a piece of art that is intended to convey crucial safety instructions while presenting India's rich cultural variety to tourists from all over the world, according to Campbell Wilson, CEO and Managing director of air India.
"Our guests will find this inflight safety video to be more immersive and informative, and a warm welcome to india from the moment they step onboard," Wilson stated.
The safety film will gradually be made available on other planes after being made available on air India's recently launched A350 aircraft.
"Our guests will find this inflight safety video to be more immersive and informative, and a warm welcome to india from the moment they step onboard," Wilson stated.
The safety film will gradually be made available on other planes after being made available on air India's recently launched A350 aircraft.