Telangana Hyderabad - Marathon for Women in Saree on March 17
The race will take place on a three-kilometer track that is marked with tiny treats, water stations, and roadblocks. There will be two ambulances on standby that are outfitted with female doctors and nurses.
In an attempt to bring about change, the members talked to a variety of women to learn why they did not place a high value on exercise. Most people indicated they didn't have time, but several also mentioned they didn't look well in the clothes. Jayashree observed, "So, attire and fitness have become synonymous." She also mentioned how unrealistically an hourglass body is portrayed by female celebrity role models. The remainder of us are still battling problems related to our bodies and body shaming.
The first step was to force the middle-aged (in their 30s) ladies to go outside and engage in an activity that would inspire them to prioritize their fitness. Since the aim is to dispel preconceptions, homemakers are the target audience.
Bengaluru, Pune, and kolkata have all hosted sari runs since they began in 2016. In 2023, 7,500 individuals attended the run-in, compared to just 20 women who took part in the first one. Ladies donned their prettiest sarees; some wore nauvaris, others in the Coorgi or Gujarati traditions, and some in nine yards, representing south India.