Small Film Industry's BIG SHOW in 2024
Malayalam cinema has long been known for producing innovative films with outstanding technical qualities and clever screenplay. However, the box office returns for the film industry are somewhat lower since Mallu films have not always performed well at the box office. But by 2024, everything had radically changed for malayalam cinema, which has swiftly grown to rank among the best-performing film industries in India, not only in the South.
Premalu, Manjummel Boys, and Aadujeevitham are three malayalam films that have been released since the beginning of 2024 and have collectively made over Rs 100 crore at the box office. Manjummel Boys really became the first malayalam film to earn over Rs 200 crores. Prior to this, it was unusual for a malayalam movie to even approach the Rs 100 crore threshold, much less surpass it. However, since the beginning of 2024, Mallu cinema has released three films with grossities of over Rs 100 crore, one of which even crossed Rs 200 crore. The consistent use of tasteful filmmaking is receiving the appropriate response at the box office.
Premalu, Manjummel Boys, and Aadujeevitham are three malayalam films that have been released since the beginning of 2024 and have collectively made over Rs 100 crore at the box office. Manjummel Boys really became the first malayalam film to earn over Rs 200 crores. Prior to this, it was unusual for a malayalam movie to even approach the Rs 100 crore threshold, much less surpass it. However, since the beginning of 2024, Mallu cinema has released three films with grossities of over Rs 100 crore, one of which even crossed Rs 200 crore. The consistent use of tasteful filmmaking is receiving the appropriate response at the box office.
Major contributions from the tamil market and the introduction of new opportunities outside have greatly benefited malayalam film. Premalu, on the other hand, became the highest-grossing malayalam dubbed film in the telugu states when its gross approached Rs 15 crore. This may have allowed Mallu cinema to leave the local film industry's comfort zone. However, if the constancy of Rs 100 crore grossers is preserved over an extended period of time, this may be consolidated.