Keerthy Suresh is the New Face of this Soap Brand
Wipro Consumer Care and Lighting's legacy soap brand, Chandrika, has relaunched its Chandrika Ayurvedic Soap and showcased a modern and sleek new packaging, completely overhauling the appearance and feel of the famous soap bar. During the unveiling, Chandrika also introduced legendary South indian actor Keerthy suresh as their new brand ambassador, who will also appear in the company's future tv commercial campaign for the relaunch.
Neeraj Khatri, CEO of wipro Consumer Care business for india and South Asia, stated, "As a brand that has won the confidence of millions of indians for more than 80 years, Chandrika is a unique brand with a heritage and an unflinching following. We at wipro hope that this re-launch would improve our market position in kerala and our other key areas while also broadening its appeal to new customers in other regions. With the addition of Keerthy, one of India's most gifted actresses, as our brand ambassador, we are delighted to see what the future holds for this evergreen brand!"
Keerthy suresh stated, "I am a long-time enthusiast of anything ayurvedic, and Chandrika ayurveda Soap has managed to elegantly capture the spirit of ayurveda with its all-natural approach that is scientific, safe, and successful for the last 80 years. My concept of beauty has always been to be your true self, and it's nice to collaborate with a company that shares those beliefs. With this collaboration, I hope to have a good influence and create an environment in which women can proudly display their radiant, healthy skin with or without makeup!"