With its
international premieres smashing records, Prabhas' film
kalki 2898 AD is expected to be a huge hit. In a few hours, domestic reservations should open as well. Over the next several days, the
box office will be in a frenzy. The
movie has made over 175 crores in revenue in the
telugu states overall. The value of
international rights is between 80 and 100 crores, while other portions of South
india are around 50 crores, and North
india is 120 crores.
The film has to make a share of 420 crores, or around 780–800 crores in worldwide
box office revenue, to break even. To succeed,
kalki 2898 AD needs to outperform both a big-budget SS
rajamouli picture like Baahubali and a commercial
movie like Salaar. With almost 550 crores, Salaar is Prabhas' highest-grossing
movie sans
director SS Rajamouli. Saaho, at 420 crores, is his second-best, followed by Adipurush, with 330 crores.
prabhas must now surpass the 800 crore milestone without the help of SS Rajamouli's brand.
Prabhas' celebrity status alone will determine the first weekend's revenue. Word of mouth or not, he has to draw large audiences over the first three days not just in the
telugu states but also in the
hindi belt, the US, and other
international markets. If it were to eventually cross the 800 crore threshold, the first-weekend aim is a minimum of 300–320 crores in gross. For the following four weeks, there won't be any competition, so if the
movie has a really good reception, the content will take center stage and it should break even in three weeks.