Bollywood's recent film industry slump has forced producers to experiment with other marketing strategies, such as 99-rupee ticket sales and Buy One Get One Free ticket promos. Producers still believe that by using these strategies, they may get people into theatres, even though they seldom work to make terrible movies become box office blockbusters. Sarfira, the most recent movie starring akshay kumar, is now having a terrible run at the box office, having only made 6.5 crores net in two days.
A well-known multiplex chain has launched a new promotion in a desperate bid to increase ticket sales: customers who present a valid ticket will receive free tea, two samosas, and official movie memorabilia. This campaign draws attention to the film's subpar performance, which has been a problem for akshay kumar movies lately.
Sarfira may be removed from theatres by the end of monday if the present trend is maintained. These offers frequently give the impression that the movie isn't very good, which feeds into the belief that they are desperate attempts to save the picture from the box office. It's quite unfortunate and depressing that an akshay kumar movie needs to use samosas as a lure to draw people into theatres.