Kajal Aggarwal partners with Brand Licensing Company 'Swag'
To venture into the home and lifestyle market and introduce her own brand, Kateeka, actress kajal aggarwal has teamed up with brand licensing business Swag, she told ETRetail. Her goal with this brand licensing program is to combine classic craftsmanship with contemporary design principles. Her goal is to provide high-end home living goods that appeal to both traditional and contemporary homes.
Since no other brand in india restores Indianness while bringing design coherence across categories, we recognized a need in the market and decided to enter it. With major companies entering the indian market lately, home fashion is at a turning point in the country, and the business is only getting started, the speaker said.
Since it's a brand licensing program, we'll be partnering with manufacturers, designers, artists, and partners. We won't be producing it by ourselves. We'll start out doing business with businesses-to-business (B2B), then open shop-in-shops and EBOs," she continued. By July 2025, this asset-light business model should have its B2C division up and running.
At first, it will be divided into five categories: kitchenware, homeware, furniture, home décor, and home furnishings. In the future, we plan to expand our product line to include cookware, drinkware, cutlery, and serveware. We'll be collaborating with many partners in a variety of sectors," she declared.