Mobile Giants Target OTTs For Bigger Revenue!
Buyers frequently save money with these package offers. For example, vodafone Idea charges ₹248 for a package that includes 17 over-the-top (OTT) apps; this is about 50% less than what you would pay for each app separately. For prepaid consumers, who account for the majority of smartphone owners in India, this is a significant victory.
Now, though, the question is: Should OTT platforms pay telecom firms a portion of their profits? The telecom companies contend that despite investing billions in network upgrades to enable better streaming, they receive no cut of the revenue from the over-the-top services. This is turning becoming a worldwide conversation, and in some countries—like South Korea—OTT platforms and telecom carriers have already entered into revenue-sharing arrangements.