Star Hero Makes a Bold Move Against OTT - Can This Work?
Aamir Khan, the perfectionist of Bollywood, is back and ready to make waves in the business with a daring proposal to give theater premieres precedence over streaming services. Pre-selling wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights is a common practice among producers and actors who want to secure income independent of box office results as long as OTT platforms continue to dominate the market.
Aamir, however, wants to upend the system by delaying these agreements in order to make his movies only available in theaters for a longer amount of time. Insiders claim that Aamir intends to hold off on selling wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights for his films until after they have been in theaters for a minimum of 12 weeks. His mission is to revive genres that have been slipping in the era of wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital domination, such as social humor, and restore the old theatergoing experience.
Aamir plans to assess his films' box office success before deciding on wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital partnerships based on audience response, instead than pre-selling to streaming services. Filmmakers regain control with this tactic, which enables them to steer clear of the direct relationship that OTT platforms have with posters and trailers.
Aamir, however, wants to upend the system by delaying these agreements in order to make his movies only available in theaters for a longer amount of time. Insiders claim that Aamir intends to hold off on selling wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights for his films until after they have been in theaters for a minimum of 12 weeks. His mission is to revive genres that have been slipping in the era of wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital domination, such as social humor, and restore the old theatergoing experience.
Aamir plans to assess his films' box office success before deciding on wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital partnerships based on audience response, instead than pre-selling to streaming services. Filmmakers regain control with this tactic, which enables them to steer clear of the direct relationship that OTT platforms have with posters and trailers.
In order to instill a sense of urgency in viewers to see a movie on the big screen, the aim is to transport them back to a period when they were unaware of when or where it will be available for streaming or TV. Although Aamir's plan is audacious and has the potential to fundamentally alter the nature of the industry, there are hazards. Even bad movies in today's market sometimes find a lifeline in the form of OTT arrangements, which assist producers in partially making up for their losses. Within two weeks of their theatrical release, many producers are prepared to have their films streamed on over-the-top (OTT) services, provided that these platforms provide a reasonable price.
It could be challenging for many people to accept Aamir's decision to abandon this safety net. This plan can only be successful if the movies are great and draw large audiences to theaters—something that doesn't always happen. It's a gallant attempt to resurrect the significance of the big-screen experience, but it might not be that simple to persuade filmmakers to choose down OTT platforms' easy money. Easy money is hard for most producers to turn down, especially when it can be used as a safety net for even box office failures. Change may result from Aamir's decision, but others will need a lot of time and steady box office success to follow suit.