OTT Platforms Toying with Telugu Producers
It appears that the OTT platforms are beginning to dictate terms and are gradually taking over the film industry. They are also determining when the movie will be released. The worst-case scenario has led to the removal of movies from Sankranthi, the busiest time of year for movie releases. A major producer who is working on a picture with a successful combo has signed a partnership with amazon Prime and is organizing its Sankranthi release. The busiest time of year for movie releases is Sankranthi, and this is a movie that families love to see. It makes sense to release the movie on Sankranthi.
A senior celebrity is starring in another significant movie in the interim. The elaborately VFX-heavy movie is also scheduled for Sankranthi. The arrangement to bring this movie on amazon Prime is almost complete. If it's sealed, of course. Given that they already have one picture and are giving instructions, the first movie need to withdraw from Sankranthi. Senior mass Hero has already starred in a Sankranthi movie on Netflix. Thus, there's no way to visit Netflix. Right now the first producer is utterly astonished. SonyLIV, which ceased purchasing movies owing to a change in management, is anticipated to resume purchasing movies in October. jio will begin purchasing at the same time as it recently purchased Hotstar.
The first producer hopes to travel from Sankranthi if his film is purchased by jio or SonyLIV. If amazon is paying a hefty price for the picture with a lot of visual effects in spite of all of this chaos, then you are mistaken. Now, the best estimate only accounts for 60% of the anticipated cost. The current situation for telugu producers is thus. They put an end to the OTT craziness theatrical run, and now the OTT platforms are playing football with them.