No More Early Reviews - Masterstroke or Blunder?

G GOWTHAM
For his next movie, karan johar has chosen not to host pre-release screenings. On the day of release, press screenings will be place in place of early access for reviewers to see the movies. The studio thinks that by making this adjustment, moviegoing will continue to be exciting and enjoyable.
 
Pre-release screenings are a regular occurrence in the hindi film business, providing an opportunity for critics to provide reviews of films prior to their theatrical distribution. These early evaluations, nonetheless, can get unfavorable notice, which might stifle public enthusiasm and affect box office results. dharma productions wants to steer the discourse surrounding its films and steer clear of any early negative press, hence they are forgoing these screenings. The possibility of spoilers seeping out is another issue with pre-release screenings. Discussions among critics and social media buzz might reveal important narrative details to viewers.
 

The goal of delaying screenings until the day of release is to give audiences a new experience devoid of assumptions based on reviews. Furthermore, audience responses might have a greater impact nowadays than critic evaluations. Good word-of-mouth has the power to dramatically increase ticket sales. Filmmakers may concentrate on real audience input by steering clear of pre-release screenings, which may generate greater buzz for the movie. Pre-release screenings have advantages, but avoiding them might shield movies from criticism at the outset and guarantee that viewers have a better time.
 


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