Rashmika's presence on billboards in Tier 3 and 4 Cities shows her Brand Growth
In the constantly changing world of film, rashmika mandanna is recognized as a pivotal player in the indian film industry. rashmika, who was once a rising star in the kannada cinema industry, has now become a national celebrity in India, drawing crowds from big cities to the more sedate areas of tier 3 and tier 4 towns.
Recent findings from the Federation of indian Chambers of Commerce & Industry's 2023 research indicate a notable shift in the demographics of indian cinemagoers. Nowadays, smaller towns and cities account for around 60% of moviegoers, which emphadata-sizes the necessity for performers who can connect with audiences in a variety of geographical areas. This tendency is emphadata-sized by Rashmika's numerous brand endorsements, which include her collaboration with kalyan Jewellers, a significant player from the south.
Rashmika's appearance on billboards is more than simply a marketing ploy in places like Darbhanga, Bihar; it also serves as a symbol of the growing economic influence of emerging markets. A major contribution to this rise has been made by movies such as Pushpa: The Rise. The global smash hit, which brought in over Rs 300 crore, demonstrated her ability to draw a wide range of viewers. Her performance in Animal solidified her reputation after this triumph, helping hindi films in non-metropolitan areas see a 25% rise in attendance last year.
With actresses like Kriti Sanon, Janhvi Kapoor, and katrina kaif leading the way, the world of corporate endorsements is also changing. According to a 2023 Brand Equity research, bollywood celebrities' endorsements may increase brand memory in tier 3 and tier 4 cities by 35%, highlighting the strategic value of celebrities like rashmika in forging relationships with a variety of audiences.