Given the level of popularity that pushpa attained, it is only fitting that the sequel has a booming pre-release market. Accordingly, the producers said that pushpa 2 had made Rs 420 crore in non-theatrical revenue. If so, pushpa 2's non-theatrical revenue alone is significantly more than the combined theatrical and non-theatrical revenue of the majority of indian films.
This is due in part to Netflix's huge OTT agreement, which must have brought in an unparalleled sum of money. This is because of the first part's enormous popularity in the over-the-top (OTT) market and the fervent expectation for the sequel. Additionally, the satellite and audio rights may be generating astronomical amounts. pushpa 2 may have gone farther by taking use of the sequel advantage to generate record business, even if such huge agreements are already anticipated for pan-Indian films.
The sequel must have reached previously unheard-of heights due to the widespread adoption of pushpa songs and mannerisms in both the indian and international markets. Given the type of revenues the sequel is generating, Mythri Filmmakers who made significant investments in the pushpa universe must be laughing uncontrollably. Stay tuned with us for more updates.