India’s Wedding Boom: 6 Lakh Crores, 48 Lakh Couples
Indian culture places a high value on weddings, and the economics reflects this as well. The wedding industry in india is the second largest after the food and grocery sectors, with a total market value of $130 billion. Since there is less chance of rain and humidity during the winter, it is the ideal time of year for indian weddings. Important industries include jewelry, apparel, event planning, and hospitality profit from this time of year.
Although everyone is thrilled about the impending market boom, the middle class, which is always vying for the largest weddings, is a little concerned. To enjoy two days of celebration, many spend all of their savings and occasionally even take out loans. The industry has grown competitive not just for businesses but also for parents who are always trying to outdo their weddings so they may brag to their family. There should be a good balance even though festivities are appropriate for such a significant event.