Reason for selling 50% stake by Dharma Productions..!?

Sowmiya Sriram
Reason for selling 50% stake by dharma Productions..!?
``Everybody thinks that the movie is big..the money earned is big..but it's not true'' said dharma productions head karan Johar. karan said the recovery journey with big films is long and long and the margins are not huge. If I make a film in the 80 crore window and it becomes a big hit, that is the film I am chasing. Rather than adventures with unlimited budgets, I am chasing a medium-budget film that gives big returns, he said. karan johar revealed in a recent interview why he sold a 50 percent stake in dharma Productions. Elaborating on his company's expansion plans after recently selling a 50 percent stake in dharma productions to Serum Institute chief Adar Poonawalla, karan said he will now focus more on medium-budget films. karan says the aim is to self-fund as many projects as possible so that all revenue stays in-house.
He said that he still needs help from outside on big-budget projects, so small-budget films are the cure. The real problem with raising funds is that we always have to partner with an existing studio on big films. Apart from that, funding with a partner is like investing in one's own house, hence the 50 percent partnership agreement with Adar Poonawalla, karan said in a CNBC interview. Even if you get big hits, you have to share the profits with the outside studio. But now we are completely owning the film. Now there are huge Brahmastras. karan said that if he makes a film of more than 300 crores, even at our stage it is not possible to fully fund it, but his aim is to produce very small films. karan also said that profits are high with self-financed films. karan also explained the experience that high profits can be made from medium-budget films. Actually, Brahmastra, produced by dharma productions, opened with a budget of 400 crores and collected only 420 crores. Apart from that, small-budget films like Jugjugg Jeeyo, and Bad news have given huge profits. That is why he is showing interest in medium-budget films.
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