Allu arjun and SS rajamouli are undoubtedly two of Tollywood's greatest marketing whizlets. allu arjun has mastered the art of marketing in his own right with Pushpa, while rajamouli is a master at creating international blockbusters and promoting them extensively. Pushpa's wider penetration was a result of its widespread promotion throughout the hindi belt. In addition to the evident impact of the viral material, allu arjun launched a media campaign to spread awareness of the Srivalli processes, beard mannerisms, and other details.
When it comes to rajamouli, he knows exactly how to shape his film, expand its audience, and even make it famous around the world. He demonstrated his level of comprehension by taking rrr to the prestigious Oscars, where he unexpectedly won an award for Naatu Naatu. Returning to allu arjun, he once again displayed his brilliant mind during the occasion in Bihar, which drew hordes of people. This was a smart move to draw attention to the movie's hindi audience.
The hindi belt has responded positively to the event's success in a number of ways, giving the impression that they want it. As the movie is ready for release, this will have a psychological impact. Despite the fact that both rajamouli and bunny are experts in marketing strategies, it is unclear how successfully they would promote a movie if they collaborated. If and when this idea materializes, it will undoubtedly serve as a case study of the greatest caliber of brilliant cinema marketing.