You would anticipate a lavish celebration when a business celebrates its 100th birthday. Perhaps a flash sale or a large marketing.
However, Bhima Jewellery changed the course of history rather than merely throwing a celebration! The jewelry firm, which has celebrated a tradition of purity and trust since 1925, achieved an incredible accomplishment by turning over a staggering ₹200 Crore in a single day! The company also achieved a Guinness World Record as a result! Yes, 200 crores! Dope, huh?
And no. They did not do this by heavily investing in advertising gimmicks or ostentatious campaigns enticing people to visit their businesses. Pure consumer affection was the cause of this. Over 250 kilograms of gold and 400 carats of diamonds were sold by Bhima Jewellery in only one day across three showrooms in Trivandrum. Their flagship store on MG Road alone saw the acquisition of 160 kilos of gold and 320 carats of diamonds.
What, therefore, is the key to Bhima Jewellery's dazzling commercial success? The formula has been refined over the years and consists of an unwavering dedication to purity, a vast array of heart-winning classic designs, and unparalleled customer service. customers have steadfast assurance that their investments are safe with Bhima Jewellery in an era of unpredictable and changing gold prices. Because of this, this centennial record is more than simply a sales milestone; it's evidence of the trust that consumers have in the brand's principles.
We are excited to see Bhima Jewellery preparing to carry their history of purity worldwide and extend their shine and tradition far beyond South india, since it is uncommon to find a business with such a deep connection to its clients. The brand's founder and chairman, Dr. B. Govindan, emphadata-sized the value of adjusting to the changes. He stated,
"Although we value our history, we are also getting ready for a bright future. In order to spread awareness of our tradition of purity throughout the world, we intend to make major expansions in india and other nations.