Imagine expecting a lavish experience when you enter Bengaluru's most upscale cinema, only to discover that your Rs. 1,400 reclining seat suddenly only costs 200/-. Is it too wonderful to be true? The new budget for karnataka has accomplished precisely that. While moviegoers are thrilled by cm Siddaramaiah's plan to curb ticket prices at Rs. 200, multiplex owners are surprised.
Is this a victory for moviegoers or a setback for the film business? Karnataka has attempted to cap ticket pricing before. A 200/-limit was implemented in 2017, however it was ultimately halted because to opposition from multiplex chains. But this time, the ban is considerably more severe because it covers all screens, including high-end formats like IMAX and reclining displays. Bengaluru's economy depends on upscale film. IMAX screens depend on premium pricing to be viable, while PVR Director's Cut charges up to Rs. 1,400 each seat.
Under this cap, will they continue to provide the same high-end experience? PVR and INOX are two examples of multiplex chains that may argue, request exceptions, or even reevaluate their business strategy. Does this imply that karnataka will have less IMAX and 4DX screens? There are more people in theaters, correct? Perhaps. But what if, in order to remain profitable, multiplexes take shortcuts? Will mumbai and delhi continue to enjoy big-screen entertainment while karnataka will miss out? However, low prices may attract back viewers who switched to over-the-top content.
Is this a victory for moviegoers or a setback for the film business? Karnataka has attempted to cap ticket pricing before. A 200/-limit was implemented in 2017, however it was ultimately halted because to opposition from multiplex chains. But this time, the ban is considerably more severe because it covers all screens, including high-end formats like IMAX and reclining displays. Bengaluru's economy depends on upscale film. IMAX screens depend on premium pricing to be viable, while PVR Director's Cut charges up to Rs. 1,400 each seat.
Under this cap, will they continue to provide the same high-end experience? PVR and INOX are two examples of multiplex chains that may argue, request exceptions, or even reevaluate their business strategy. Does this imply that karnataka will have less IMAX and 4DX screens? There are more people in theaters, correct? Perhaps. But what if, in order to remain profitable, multiplexes take shortcuts? Will mumbai and delhi continue to enjoy big-screen entertainment while karnataka will miss out? However, low prices may attract back viewers who switched to over-the-top content.
Will this measure improve theater accessibility or completely ruin the moviegoing experience? This decision will either succeed or cause a disaster for upscale multiplexes. It benefits both parties if they adjust without sacrificing quality. However, karnataka can miss out on high-end film experiences and high-budget releases if they struggle. Will audiences accept this new pricing, or will the government change its mind? Time will tell.
