Rajkummar Rao and Wamiqa Gabbi’s Bhool Chuk Maaf is proving to be one of 2025’s unexpected success stories. Despite facing turbulence ahead of its release—particularly delays due to the India-Pakistan conflict and a change in distribution strategy—the film managed to secure a theatrical release thanks to PVR Inox’s legal intervention. Originally slated for a direct OTT debut, the film eventually hit theatres on May 23, 2025. Though it didn’t create a storm at the box office, word of mouth helped it maintain steady footfalls, positioning it as a low-key yet appreciated romantic comedy.
What’s particularly notable is the film’s unconventional move to OTT within just two weeks of its theatrical release, a sharp break from the industry-standard eight-week window. Bhool Chuk Maaf is now available for streaming on amazon Prime Video in Hindi, and its early wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital release has reignited interest among viewers who missed it in theatres. This strategy, though unconventional, appears to be working in the film’s favor, as online audiences have responded positively to its quirky charm, heartfelt performances, and the chemistry between Rao and Gabbi.
Directed by karan Sharma and backed by Dinesh Vijan’s Maddock Films along with amazon MGM Studios, Bhool Chuk Maaf showcases a refreshing blend of humour and emotional depth. The film taps into modern relationship dilemmas with a light touch, making it appealing to younger viewers as well as family audiences. With its dual-platform visibility and a growing fanbase, it’s quickly becoming a standout title in the crowded rom-com space of 2025. Whether it will inspire more hybrid release models remains to be seen, but it has certainly set the stage for future experiments in distribution.
What’s particularly notable is the film’s unconventional move to OTT within just two weeks of its theatrical release, a sharp break from the industry-standard eight-week window. Bhool Chuk Maaf is now available for streaming on amazon Prime Video in Hindi, and its early wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital release has reignited interest among viewers who missed it in theatres. This strategy, though unconventional, appears to be working in the film’s favor, as online audiences have responded positively to its quirky charm, heartfelt performances, and the chemistry between Rao and Gabbi.
Directed by karan Sharma and backed by Dinesh Vijan’s Maddock Films along with amazon MGM Studios, Bhool Chuk Maaf showcases a refreshing blend of humour and emotional depth. The film taps into modern relationship dilemmas with a light touch, making it appealing to younger viewers as well as family audiences. With its dual-platform visibility and a growing fanbase, it’s quickly becoming a standout title in the crowded rom-com space of 2025. Whether it will inspire more hybrid release models remains to be seen, but it has certainly set the stage for future experiments in distribution.
