Audi enthusiasts are buzzing after a
sneak peek of the brand’s upcoming sports car concept surdata-faced online ahead of its official debut at the
Munich Motor Show on september 9, 2025. The leak, caused by a brief social media post from
Audi Canada, has revealed design cues and teased the brand’s new direction for electric sports cars. Here’s what we know so far.
1. The Leak: A First Look at Audi’s New Concept
The leaked image showed a
low-slung, two-seat coupé with:
Mid-engine-style proportions reminiscent of classic sports carsDesign elements similar to the
Audi TTA compact, aerodynamic silhouette suggesting
high performance and agilityWhile the image offers a glimpse at the styling,
technical specifications remain undisclosed, leaving enthusiasts eager for the official reveal.
2. Confirmed Concept, Not Production
Audi confirmed that the leaked vehicle is a
concept car, designed to showcase the brand’s future design and technology direction. It is
not yet ready for production, but hints at what future
electric sports cars from audi may look like.
3. Audi’s New Design Philosophy
According to CEO
Gernot Dollner, this concept marks a
turning point in Audi’s design strategy:Future concepts will be
closer to production realityEvery show car is intended to
influence road-going modelsThe design direction, led by
Massimo Frascella, emphadata-sizes
minimalism across the audi portfolioThis approach aims to combine
heritage-inspired styling with modern electric mobility, offering a cleaner, more sophisticated look for Audi’s future EVs.
4. Inspirations from the Past
Audi has connected this concept to its rich automotive heritage, teasing:Design cues from the
TT sports carReferences to
Auto Union Grand Prix carsThe tagline:
“The legends of yesterday are the blueprint for tomorrow”This connection suggests that audi intends to
blend nostalgia with modern performance, appealing to both traditional enthusiasts and EV adopters.
5. Positioning and Segment
The upcoming concept is expected to be
positioned between the TT and the now-discontinued R8, offering:A compact, high-performance electric sports carA blend of
heritage-inspired styling with cutting-edge EV technologyA likely appeal to
drivers looking for agility and speed in a smaller footprint than the R86. Fully Electric and Sharing Tech with Porsche
Audi has confirmed that the concept is
fully electric and may
share technology with Porsche’s upcoming 718 EV, signaling a collaboration or shared platform within the volkswagen Group. Key expected benefits include:
Instant torque and high-performance EV dynamicsAdvanced battery technology for
longer range and faster chargingLightweight construction for
enhanced handling and efficiencyThis approach positions audi to compete with other premium electric sports cars, while leveraging proven
Porsche EV engineering.
7. What to Expect at Munich
The
official unveiling at the Munich Motor Show will likely showcase:A complete look at
design, dimensions, and aerodynamic featuresDetails on
battery, drivetrain, and performance figuresInsights into Audi’s
future EV roadmap and potential production plansThe concept will serve as a
preview of Audi’s electric performance portfolio, blending style, speed, and sustainability.
Conclusion: Audi’s EV Future is Coming into Focus
With this concept, audi is signaling a
bold new direction: honoring the
heritage of iconic sports cars while embracing
cutting-edge electric mobility. From
mid-engine proportions and TT-inspired styling to
shared EV technology with Porsche, the upcoming sports car concept promises to set the stage for Audi’s
next-generation performance EVs. Enthusiasts will be watching the
Munich Motor Show on september 9 for full details, eagerly anticipating Audi’s electric future.