How ‘Parasakthi’ Became a Target of Cyber Hate - Paid Negativity, Planned Outrage
cinema does not die when audiences reject it—but when it is strangled before it can breathe. What we are witnessing today is not criticism, not debate, and certainly not free expression. It is digital violence—a calculated, coordinated attempt to crush a film under manufactured outrage.
Parasakthi is not just facing opinions; it is facing an online assault designed to silence a story that dares to remember history, resistance, and student power. And that should terrify anyone who believes cinema is more than disposable entertainment.
1. A Film Is Not Content—It Is Collective Human Effort
A movie is not a meme. It is years of writing, research, sweat, money, and belief—hundreds of lives tied to one release date. When a film is attacked with malicious ratings and poisoned narratives, it isn’t just box office numbers that bleed. Careers, livelihoods, and creative courage are what get wounded first.
2. Why Parasakthi Makes people Uncomfortable
Directed by Sudha Kongara and powered by the performance of Sivakarthikeyan, Parasakthi does something rare—it looks backward to speak forward. Set against the backdrop of late-1960s state oppression, it unpacks student movements, linguistic identity, and resistance against hindi imposition. It refuses to dilute history. And that honesty is exactly what makes it dangerous to some.
3. From Disappointment to wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital Warfare
Another film, Jana Nayagan, wasn’t released. That frustration is real. But redirecting that anger toward Parasakthi is neither fair nor accidental. What followed was the rise of so-called “virtual warriors”—accounts that flood platforms with one-star ratings, weaponize out-of-context clips, and recycle old videos to poison perception. This is not fandom. This is sabotage.
4. Paid Negativity: The New Age Censorship
When censor boards clear a film after endless delays, and the real censorship begins online, we have a bigger problem. Platforms like BookMyShow become battlegrounds, where paid negative reviews masquerade as public opinion. This isn’t organic backlash—it’s algorithmic assassination. A film can survive bad reviews; it cannot survive manufactured hate at scale.
5. Fear Is the Real Motive
Ask the uncomfortable question: Why this desperation? Why the urgency to drown genuine audience voices? Because Parasakthi doesn’t just entertain—it documents. It reminds. It empowers. And history, when told honestly, has always scared those who benefit from forgetting it.
6. The industry Is Already on Its Knees
Tamil cinema is a multi-thousand-crore ecosystem struggling under rising costs, political pressure, and shrinking theatrical windows. Reaching theatres itself has become a victory. To then unleash cyber mobs to kill a film’s momentum is not competition—it is cultural vandalism.
7. audience Verdict vs Algorithmic Lies
Inside theatres, the response is clear. Real viewers—students, families, first-day audiences—are connecting emotionally. That truth doesn’t trend as fast as hate, but it lasts longer. cinema has always belonged to people in seats, not accounts on timelines.
Bottom Line
What is happening to Parasakthi is not about one actor, one fanbase, or one film. It is about whether art is allowed to exist without wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital intimidation. Healthy competition is cinema’s lifeblood. Coordinated cyber abuse is its poison.
History shows us one thing repeatedly:
Films born out of truth may be attacked—but they endure.
Because outrage fades.
Algorithms reset.
But honest stories outlive trolls.
Truth, backed by effort, never loses.