Quick Commerce Apps Rework Delivery Rules for Safety – Latest Updates
🚚 From “10‑Minute Delivery” to Safer TimelinesQuick commerce apps in india — such as Blinkit, Zepto, swiggy Instamart, Zomato, and others — have dropped or are in the process of dropping their high‑speed “10‑minute delivery” promises. This radical change comes after the Union government and Labour Ministry intervened, expressing strong concerns over gig worker safety and working conditions.
✔ Balancing rapid convenience with worker safety and ethical practice
✔ Responding to regulatory pressure and public sentiment on gig work conditions
✔ Potentially setting new norms for how instant delivery is marketed and delivered in IndiaIn short, the quick in quick commerce might stay, but the focus is shifting from beating the clock to protecting people and operating responsibly — a change that could reshape the future of instant delivery services in India. Disclaimer:The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.
- Blinkit has already removed its “10 minutes” delivery promise from all platforms, changing its tagline to focus on broader delivery service rather than a rigid time guarantee.
- Other major players like Swiggy and Zepto are expected to follow suit soon, data-aligning with the government’s push.
- Speed is still a priority, but companies will shift to flexible delivery windows or estimated arrival times instead of a fixed ultra‑fast timeframe. This means delivery might still be quick, but apps won’t promise a strict 10‑minute clock.
- Public perception may shift, with consumers gradually accepting slightly longer, safer delivery times in exchange for better safety standards for riders.
✔ Balancing rapid convenience with worker safety and ethical practice
✔ Responding to regulatory pressure and public sentiment on gig work conditions
✔ Potentially setting new norms for how instant delivery is marketed and delivered in IndiaIn short, the quick in quick commerce might stay, but the focus is shifting from beating the clock to protecting people and operating responsibly — a change that could reshape the future of instant delivery services in India. Disclaimer:The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.