The Kerala Film Producers’ Association has recently taken a strong stance against veteran malayalam actor biju menon, asking him to pay ₹15 lakh as compensation to the producer of the movie Nadanna Sambhavam for alleged financial losses caused by his absence from promotional activities.

What Happened? – Promotional Absence Raises Issues

According to the producer Anoop Kannan, biju menon was contractually expected to spend a set amount of time participating in promotional events for Nadanna Sambhavam. However, he reportedly only attended for a very brief period, leading to the producer claiming a loss of about ₹25 lakh due to missed promotional opportunities and associated deals.

The Producers’ Association officials have publicly stated that because the actor did not fulfil his agreed commitments, he should compensate the producer with ₹15 lakh to cover part of the loss.

Association’s Stand – Action If Compensation Not Paid

Representatives of the association have made it clear that this step is part of enforcing contractual and professional responsibilities in the film industry. They believe actors must honour promotional obligations since these activities help in marketing films, securing media deals, and contributing to overall revenue.

Officials have also warned that if biju menon does not pay the ₹15 lakh, the association may be reluctant to cooperate with him on future projects.

Context: industry Contracts and Promotion

The controversy highlights an ongoing discussion in the malayalam film industry about how strictly actors’ promotional commitments should be enforced, especially when such obligations are written into contracts. Leaders like FEFKA’s B Unnikrishnan have previously criticised actors who skip promotions, claiming that it harms producers financially and undermines professional ethics.

Broader Debate Among Fans and Filmmakers

The issue has generated debate both within the industry and among audiences. Some feel that promotional events are crucial to a film’s commercial success and actors should participate actively. Others argue that the focus should remain on the quality of the film itself, and that promotional duties should not be overly burdensome.

Biju menon has not yet made a public response to the association’s demand or the allegations about promotional absence.

What’s Next?

The situation may escalate if the compensation is not paid or if the association enforces stricter actions. This could impact the actor’s future collaborations and open broader discussions about industry contracts, obligations, and accountability for stars in malayalam cinema.

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