Where is Made in
india Products..!? Is there such a problem..?
India's electronics market is at an all-time high despite high demand for electronics in
india, as well as chip shortages resulting in lower production volumes and higher prices. At this stage, something important has happened in the TWS i.e. Bluetooth headphone
business segment in India. Many companies do not know the answer to the question of how to overcome this. In general, foreign companies dominate the sale of electronic products rather than
indian companies. Not to mention the dominance of Chinese companies in the consumer electronics segment.
But
indian companies dominate the TWS segment trade more than Chinese companies. TWS has now become an essential product among
people, on par with smartphones. TWS is not a product that only the affluent can buy, but it is a basic product that
people from all walks of life buy within their budget. Meanwhile, TWS shipments in Q2 2022 have registered a 168 percent YoY growth.
The boAT alone accounts for about 46 percent of the total
india business of the TWS segment. 3 other
indian companies namely Noise, Boult Audio, and Mivi together control a total of 70 percent of the
business, but 84 percent of TWS products are completely manufactured from abroad and imported into India.
Its production volume in
india is only 16 percent. Although
indian companies own the trade market,
indian brands and companies rely on
china for production. Where is Made in
india in this..?