Heard about recent social media trend- "Deinfluencing"?

S Venkateshwari
Heard about recent social media trend- "Deinfluencing"?

 

Is the age of the influencer coming to an end? As social media marketing has become more popular, companies now approach influencers who are followed by hundreds of thousands of Internet users with the straightforward goal of promoting their product. These aesthetically pleasing accounts make an effort to convince their readers to select the product that has, in some way, completely transformed their life. There is some good news for you if you dislike seeing brand and "paid partnership" hashtags all over your feeds.

For better or worse, there has been a growth in the number of "deinfleuncers," a group of content producers, in recent years. Who are these individuals and what do they do in reality?

Deinfluencers maintain that these expensive styles are no longer in vogue. These individuals exhort audiences to consider whether they really need to spend Rs 45K on hair equipment or whether they genuinely do need to purchase that weighted blanket costing Rs 15K. They are as direct as they can be with their message: spend responsibly and live sustainably. They occasionally will additionally offer a replacement product that is significantly less expensive.

The beauty and lifestyle categories marked the beginning of the deinfluencing trend. But it has also grown in favour over time in a number of other fields. CNN said that there were 584 million cumulative views of hashtag deinfluencing on TikTok. In just a year, 582 million of them were viewed. In order to stay up with all the trends, influencer culture encourages dangerous habits of overconsumption, and here is where deinfleuncing comes into play. It criticises material culture and the demographic that encourages excessive material spending.


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Heard about recent social media trend- "Deinfluencing"?

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