Faith Goes Digital: India's Economic Revival.!
Beyond online worship, platforms like BigBasket, Zepto, Blinkit, and swiggy have created dedicated categories for selling puja items. This includes flowers, incense sticks, coconuts, sweets, and other essential items for rituals, allowing users to place orders conveniently.
The business of religion is not new in india, and according to a study by Cambridge University, religious organizations in india operate like business entities, employing diverse activities to maintain the loyalty of their followers and attract new devotees. The economic impact of religious activities is substantial, and the ram temple event is expected to further boost this sector.
Ayodhya, in particular, is poised to become a significant investment hub, attracting proposals worth approximately Rs 1.54 lakh crore across various sectors such as fisheries, urban development, tourism, housing, energy, medical education, agriculture, and more. The indian Faith Market is estimated to be worth about Rs 5 lakh crore and is growing rapidly.
Startups in this sector, often targeting the youth demographic aged 25 to 35, are capitalizing on the increasing interest in spiritual tech, especially among NRIs who want to stay connected with India's faith market through these apps. The convergence of religion and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital platforms has created a thriving economic ecosystem, demonstrating the enduring economic power of religious activities in India.