Business psychology that stimulates customer desire
Consumers today have a plethora of options, ranging from necessities to high-end items. Until the early 1990s, when shopping in a village or small town grocery store, the shopkeeper would pick up the item and ask, "Other... Other...?" This "other" signifies that the store has some new things. The shopkeeper's term for anything else triggers the customer's need and desire. This is the current business strategy.
Today, supermarket-type stores occupy a substantial percentage of those stores. These businesses' business acumen is that they provide all of life's necessities under one roof. The things in the store are arranged to make it easier for us to pick up what we need. We would have pushed the "trolley" around the store's many aisles, adding the essential things. A "trolley" full of passers-by would arrive and pay for the items, staring at us as we charged excessive amounts for everything from orange sweets to Cadburys, taking part of it in stride and paying the bill (which would have been greater than expected), and the profit you would have gained today. The mind is overjoyed to see the total.
We took what we needed and then figured out how to use it... If we go home and think about it for a time, we'll realise that many of the products we've purchased are a technique used by store management to arouse our urge to buy (brainwashing). The word 'other,' as used by Annachchi, has evolved into passionate scenarios. If you're wondering how these things are the same as the ones you bought last month, the solution is simple: it's a trade ploy to generate desire. When you go to the supermarket to buy salt, keep in mind that the tea powder has been substituted with salt this time.