India’s leading value Fashion brand, Max Fashion recently unveiled its new ‘Spring 2018 Collection’. The collection was launched by Marathi Film Superstar Swwapnil Joshi in Pune at Phoenix Market City and in Vashi at Inorbit Mall. Max also launched an exclusive collection curated by Swwapnil Joshi in a Lookbook - 'Max Styles Swwapnil Joshi'.

The collection honours the likes of those who are driven by a dream and not the society. Those who stand for what they believe in. Those who do not follow but lead. The Generation Z or post millennials. As a part of the launch activity, lucky fans got a chance to meet and greet with their favourite star Swwapnil Joshi.

Speaking at the event, Swwapnil Joshi said, “I feel very happy to associate with Max Fashion for the second time with the support of Arjun Singh Baran and Kartik Nishandar from GSEAMS. This time the approach is very different wherein I got to meet my lovely fans who were able to style me through the Max in-store game application - a concept which has never been explored before for a Marathi actor.” 

Commenting on the launch, Piyush Sharma – AVP West, Max Fashion said, “We are very happy and excited to welcome the freshness of Spring season with the launch of our new Spring 2018 Collection. At Max Fashion, we always try to top our shopper’s expectations and provide our customers with experiences that they will never forget. It is a delight to have the ever popular Mr. Swwapnil Joshi on the occasion of this launch.” 

Commenting about the association, Arjun Singh Baran and Kartik Nishandar - Director’s at GSEAMS (Global Sports Entertainment and Media Solutions) said, “We are glad to associate with this brand for the second time because we at GSEAMS believe in exploring new concepts and innovations. We are very proud and happy to support this second initiative of Max fashion ‘Max Styles Swwapnil Joshi’ with Swwapnil Joshi considering that both of them appeal to the masses in huge numbers.” 

About the Collection

This season Max Fashion aims to talk about the notion of no boundaries, freedom of expression and loving yourself. The key silhouettes of the season include exaggerated puff sleeve shirt, all-over smocked bardot top, printed bralette tee, printed mesh top with ruffle sleeves, strappy shoulder bearing top, mesh skirt, paper bag waisted pant, zip thru linen jacket, linen waistcoat, reversible casual vest, linen blend crew neck tees, and textured striper tees. 

Womenswear

This Spring, go subtle in terms of base and extravagant in silhouettes. Stripers take the limelight in shades of blue with white, treated with pop coloured surdata-face embellishments in the form of hand embroideries & prints. Corset details, bed coat in hammered satin fabric, mesh long tops, bomber jackets and embroidery will be the key elements in the collection. Valiant poppy being the dominating colour, blending well with confetti (blush tone), empire yellow & mint leaf colours, the collection will simply put you under the spotlight. As the range is culturally rich with colours, black and white will be among the key accent colours.

MenswearThis season is all about combining the top trending looks. Longer lengths, asymmetric curved hems, panelling, double sleeves, printed ribs, detachable details and zippers are the key details. Graphic inspiration is drawn from the military camouflage, which is getting a street update. Embroidery, knee reinforcement pleats and patch badges bring texture and life to the range. 

Kidswear

BoysGet ready to roam the street in style. Spring ’18 brings forth a rage of looks inspired from the streets. Speed and adrenaline rush from the daily hustle is captured perfectly with pocketful of fun elements. We’ve got everything ready for your high spirited naughty munchkins; cute little monsters, sailors, submarines, underwater creatures and animals having fun and much more are captured through insanely cool graphics. Badges, flap details, colour blocking, applique, HD prints, foil prints are some of the key highlights of the season.

GirlsSpring talks about a lot of classic and retro inspired garments. A free-spirited collection with free flowing and airy silhouettes. A mix of colourful trims like tassels, pompom, beading application, 3D bows, crochet detailing and sequinned embroidery are some of the key highlights of the season. The colour palette comprises of pinks, blues, yellows, navy, red with lace, tulle and denim, giving the garments a beautiful texture.

About Max FashionMax is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.

About GSEAMS

GSEAMS is one of the youngest and fastest growing studios & the no. 1 marketing and promotions agency in Marathi Film Industry. Founded by Arjun Singh Baran and Kartik Nishandar spread across three verticals GSEAMS Productions (Film & TV), GSEAMS Promotions(Films) and GSEAMS Talent Management which represents the top cream of Marathi film Industry including the Superstar Swwapnil Joshi.