PepsiCo world Record on Burj!?
New Delhi: PepsiCo-backed beverage brand Mountain Dew on friday unveiled its new 'Dar Ke Aage Jeet Hai' campaign, with a television commercial featuring new brand ambassador actor Mahesh Babu.
The new image, shot over Burj Khalifa, the world's tallest building in Dubai, reaffirms the brand's belief that there are two options: to surrender to fear or to overcome any challenge.
The announcement opens with a bird's eye view of Burj Khalifa, where actor Daredevil is set to represent india by performing a stunt and setting a new world record.
The film demonstrates his ambiguity and determination as he evaluates his choices.
He takes a sip of the drink, appearing with determination as he jumps over Burj Khalifa on his bike, defying all odds.
Mahesh rides fast from his bike on the slim runway, suffocating the audience with distrust and fear as he stumbles and skids in the middle of the road.
However, actor Mahesh has completed his jaw-dropping stunt.
"With our 'Dar Ke Aage Jeet Hai'philosophy, this drink continues to motivate individuals who push themselves into fear of attaining remarkable accomplishments," stated Vineet Sharma, Mountain Dew & Sting category director for the firm in India.
With this new campaign, the brand reaffirms the true heroes who brave the challenges and stand out as the winners.
He has the courage and determination of a true hero and I believe this action-packed film on Burj Khalifa will impress our customers.
We hope this campaign will encourage our audience to overcome their fears and move forward on the path to success.
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Mahesh Babu said," Everyone data-faces fear in some form, I know it is the best way to data-face it boldly and salute everyone who is growing through this challenge and trying to overcome it.
I strongly believe in this philosophy of 'Dar Ke Aage Jeet Hai 'and am happy to bring this philosophy to the screen.
I believe that this bold film will resonate strongly with my audience and motivate them to data-face their fears with courage.
Advertising is spread across tv, digital, outdoor, and social media.