Bollywood Promotions are getting Weird each day
Every day, the film advertising became more bizarre. The film's promotion had previously been launched in mumbai with the participation of all the television, digital, and print media. Due to the current state of media networks, your message travels to every country in the world in a matter of hours. In every media outlet, it is covered. You then proceed to delhi before going somewhere else, like ahmedabad or Pune. Maintain the same routine and speak with the media. What function does it fulfil? None. Everything has been covered. Furthermore, they referred to this pointless endeavour as a "road show."
The "Raksha Bandhan" unit recently visited dubai and london to advertise the movie! A movie will perform well in these nations if it does well in India. If you advertise your movie in indian media, it gets worldwide attention. What was the concept then? Whatever the reason, such concepts only originate from the stars. A producer is forced to agree even though he knows it won't help him or the movie.
Finally, what is this new trend of celebrities running temples before a release? The actors never went to pray for a movie, but the producer and director did. It was a deeply personal and philosophical issue for them. It now functions more as a marketing tactic. The visit is widely publicised beforehand, and the media is there to cover it! The actors from "Brahmastra" experienced a setback when they visited the Mahakal temple in Ujjain.