Varisu has been made as a bilingual in tamil and telugu and has been produced by the telugu film production company 'Sree Venkateswara Creations'. The film is expected to release ahead of the upcoming Pongal. However, the telugu Film Producers Association has said that since the day is the sankranti festival in Andhra Pradesh, only direct telugu films will be given priority.
Due to this, many people are commenting that the telugu Film Producers Association's statement is completely wrong when the tamil film industry gives good reception and support to other language films including Telugu. It is becoming a talking point on social media. In this situation, Naam Tamilar party coordinator Seeman has said, "I insist that the decision of the telugu Film Producers' Association against the release of tamil films should be withdrawn immediately. Failing to do so, I strongly warn that telugu films will not be allowed to be released in tamil Nadu."
Producer dil raju still keeping mum and is yet to react on this issue. At the same time, telugu distributors are asking, how many screens are allotted to Walter Veerayya and Veera simha Reddy in tamil Nadu and why should they prioritize Varisu alone?