Govt. Order To Affect Mahesh, Allu Arjun?
Mahesh Babu and Allu Arjun, two well-known tollywood actors, are active when it comes to brand endorsements. Each year, these two celebrities partner with a number of brands and promote them through commercials. Naturally, they receive considerable compensation for their contributions. In the present, the indian government has enacted a new law that limits the freedom of star celebrities to appear in commercials left, right, and centre.
According to a recent government directive, a famous person can only recommend a company, a product, or a service after having first utilised it themselves. If they get compensation for the endorsement, it must be made clear that it is an advertisement. The terms "collaboration," "partnership," or other similar terms should be used to characterise the situation.
Throughout the time, stars used to promote businesses left right centre without any thought process behind it. It was implied that they were using these goods themselves. But, given that the government has accepted the aforementioned order, that may no longer be the case going forward. While Mahesh, Allu Arjun, and many other indian superstars who make sponsorships may not be directly impacted, this may serve as a reminder to the general public that these celebrities may not actually consume the things they are endorsing. It may be regarded as a campaign to raise awareness.