No First Look But Excellent Business
Typically, a film's business can be judged by its advertising materials and how the public responds to them. But, this movie defies that reasoning. Currently, superstar Suriya is working on Suriya42, one of his most expensive ventures to date. Siva is the director, and the movie is now under production. The team is shooting the movie non-stop in various locations and Suriya is also seen in various bearded avatars while Paparazzi caught him.
Now, reports indicate that the movie is breaking box office and non-box office records. The first looks poster and teaser have not yet been made available by the producers. Just a little sneak peek, given at the start of filming, is all that was required for the project to get off the ground financially.
This is one of the biggest pan-Indian films currently in production, and the producers are reportedly receiving sizable offers for the film's rights. Suriya is blatantly demonstrating his rockstar status by bringing in excellent revenue for Suriya42 even before the producers release any promotional materials. Soon, more information about the project will be released. One of the most eagerly awaited pan-Indian movies is now under production.