What is working South Indian films and what isn't for Bollywood?
Ramesh Bala, a trade analyst, offered his opinions on the aspects of South indian cinema that are successful, as well as the differences between hindi and South indian films in terms of box office performance.
"South indian business is growing in its own unique way since content-rich movies are being produced there. We had rrr in Telugu, Kantara and kgf 2 in Kannada, valimai and ponniyin selvan in Tamil, and good films in malayalam as well. They have all been successful in breaking it open and delivering the content to their home countries. The films are doing well outside of their home states as well, which is how they are able to generate twice as much money. The industry tracker reports that whereas 100 crores used to be the benchmark, today South indian films like Vikram, rrr, and kgf 2 are grossing 1000 crores.
It is tough for them to target the audience where they would put the movie since bollywood is too big, spanning from punjab to UP to maharashtra and West Bengal, he continues. bollywood, however, has failed to appeal to a broad audience, and in the South, celebrities in all four languages are initially focusing on their respective specialised markets before expanding into other languages. They are aware of their objective. Before the pandemic, ayushmann khurrana and Rajkummar Rao's films were successful; they are not anymore.
"South indian business is growing in its own unique way since content-rich movies are being produced there. We had rrr in Telugu, Kantara and kgf 2 in Kannada, valimai and ponniyin selvan in Tamil, and good films in malayalam as well. They have all been successful in breaking it open and delivering the content to their home countries. The films are doing well outside of their home states as well, which is how they are able to generate twice as much money. The industry tracker reports that whereas 100 crores used to be the benchmark, today South indian films like Vikram, rrr, and kgf 2 are grossing 1000 crores.
It is tough for them to target the audience where they would put the movie since bollywood is too big, spanning from punjab to UP to maharashtra and West Bengal, he continues. bollywood, however, has failed to appeal to a broad audience, and in the South, celebrities in all four languages are initially focusing on their respective specialised markets before expanding into other languages. They are aware of their objective. Before the pandemic, ayushmann khurrana and Rajkummar Rao's films were successful; they are not anymore.