Bollywood Seeing Another Hit? Or Just PR?

SIBY JEYYA
Shahrukh Khan's Pathaan, which recently became Bollywood's biggest hit, came before a protracted dry spell at the box office. Nothing worked out besides Bhool Bhulaiya 2 by karthik Aryan. However, leading bollywood reviewers and industry experts are giving several films high praise this year, which amazes us whether such films are true blockbusters.

Bollywood insiders are currently claiming that Satyaprem Ki Kahani, which came out last Thursday, is a superhit movie that is dominating the box office. According to reports, the movie earned close to 26+ crores net at the box office up to Saturday. The movie, which stars karthik Aryan and kiara advani, has received mostly neutral to negative reviews, yet trade analysts predict that it will eventually gross between 80 and 100 crores, which truly begs the question.

Recently, the film Zara Hatke, starring vicky kaushal and sara ali khan Despite Adipurush destroying the film's chances starting in its third week, Zara Bachke was credited with an 80+ crore box office haul. Despite the lacklustre buzz surrounding it, the movie was projected as a superhit, which begs the question of whether these films are actually successful or whether they are merely PR ploys to promote the business.

Even though Adipurush has already earned more than 400 crores at the global box office, with hindi circuits accounting for half of it, bollywood people are not truly interested in talking about it in any manner. That definitely casts more scepticism on their purported new hits.


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