The theatres may offer a superior watching experience, but there are many other elements that are influencing people to choose OTT over other options. The outrageous cost of goods and beverages stands out as one of the main contributing causes, and people are furious about it. A tweet that recently went viral explains why movie theatre attendance is declining. The user uploads a receipt showing his purchase of a Pepsi bottle and a bucket of popcorn. Even without taking into account the cost of the tickets, the total is astounding at 820.
These kinds of complaints about theatre or hotel services are prevalent. The supreme Court's ruling from january allowing owners to determine pricing puts the uncontrolled price at the forefront of the issue. In addition to criticizing now, the user demonstrates the fact that this is assisting OTT in expanding quickly. The price of the food is comparable to the annual costs of some OTT services including Prime Video, Disney+ Hotstar, and JioCinema.
Users who responded to the tweet commented about how affordable the outside food courts are and how cinema halls use tricks to get us to buy bigger bags of popcorn. The last nail in the coffin could be driven by what began with the fear of COVID, the cost of food, and other negative events. Although movie theatres won't go away anytime soon, OTT gives people a sense of security and a variety of options.
