New Trend: Lengthy Durations Ruling The Roost!
A number of well-known films have adopted this trend and are scheduled for release with runtimes that are longer than customary:
“Kushi” – 2 hours 45 minutes – Releasing on september 1st
“Jawaan” – 2 hours 50 minutes – Releasing on september 7th
“Salaar” – More than 3 hours – Releasing on september 28th
Undoubtedly, the success of these films will act as a yardstick for this developing trend. Let's say they are well received by the audience and are a financial success. Then it will be quite evident that the audience's tastes are shifting and they are more than eager to devote their time to storylines that necessitate a longer presentation. Stay tuned.