Radhika Akka! The Beauty On Fire Misses Mark
The fact that Neha Shetty's character Chitra plays such a little role in the plot startled everyone, regardless of how well the movie is performing or if the second half's comedy would keep it in theatres for a few weeks. She doesn't follow an arc or perform an amazingly attractive role as she did in dj Tillu, which would cause the audience to go crazy for her. While Neha is gorgeous in several sensual songs that are now going viral, her imprint and flare are undoubtedly absent from Bedurulanka. Even if radhika Akka, a fan favourite, is actively marketing the film, what matters most is what she does on-screen.
Although Neha has projects like Vishwak Sen's Gangs of Godavari and kiran Abbavaram's Rules Ranjan planned, she should land another blockbuster part to her credit regardless of the movie's outcome, which would really solidify her reputation as a star heroine here. On the other side, her producers are content with the manner she participates in promotions.