OTT Shocker To Telugu Sankranthi 2024 Releases
In the tollywood Sankranthi box office, about five or six major players have confirmed their release dates, and nearly all of them are sticking to the schedule. Although the release date is acceptable, we have learned that the major OTT platforms that obtained the streaming rights to these films have implemented a new provision that is now raising concerns.
It seems that the films that are released between january 12 and 15, which is Sankranti, would be available for streaming in 28 to 30 days if they are successful. The OTT partners are now requesting that the producers let them to stream the films starting on january 26 (roughly two weeks from now) in case they don't work out. It is now reported that the producers, who had before argued with the streaming apps for an eight-week gap between the release date and the streaming date, have signed this deal, according to which the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital distribution date of the movie would be determined by how well it does at the box office.
This is undoubtedly shocking to other films in the competition, as OTT providers are reportedly withholding between 30 and 40 percent of the money in the event that the movie is a box office disaster. The producers may benefit in the near term if they too sign a two-week window deal, but ultimately, this little window will undoubtedly ruin the theatre industry.
It seems that the films that are released between january 12 and 15, which is Sankranti, would be available for streaming in 28 to 30 days if they are successful. The OTT partners are now requesting that the producers let them to stream the films starting on january 26 (roughly two weeks from now) in case they don't work out. It is now reported that the producers, who had before argued with the streaming apps for an eight-week gap between the release date and the streaming date, have signed this deal, according to which the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital distribution date of the movie would be determined by how well it does at the box office.
This is undoubtedly shocking to other films in the competition, as OTT providers are reportedly withholding between 30 and 40 percent of the money in the event that the movie is a box office disaster. The producers may benefit in the near term if they too sign a two-week window deal, but ultimately, this little window will undoubtedly ruin the theatre industry.