Tiger 3 Box Office Collections - REAL or SCAM ?

SIBY JEYYA
It is typical for cinema banners to overstate their collections significantly in order to build buzz among the public. In the industry, a 3-5% margin is considered acceptable. However, when a producer, particularly one from a major label, exaggerates collections by 20-30% more than the real statistics, the industry's trust is jeopardized. "Tiger 3," this week's blockbuster diwali movie, has done well on its first day. 

Although advance bookings were slow at first, they picked up right before the release. However, "Tiger 3" night programs were disrupted on Sunday, particularly in the North, due to diwali celebrations in Hindu homes. According to trade estimates, PIC (PVR, Inox, and Cinepolis) accumulated roughly 17 crores on the first day. Based on previous patterns, an organic collection for "Tiger 3" on its first day was approximately 33-35 crores. 

Yash Raj Films, on the other hand, produced a poster today claiming a net collection of 44 crores on the film's opening day. According to industry analysts, receiving 27 crores from single screens and other multiplex networks when PIC invested just 17 crores is both impossible and inorganic. Notably, trade expert and film critic KRK reminds out that the shutdown of most single screens in Rajasthan, Chhattisgarh, Madhya Pradesh, and other Northern states for Laxmi pooja contradicts the stated 27 crores from single screens. 

Because of these disparities, the hashtag #Tiger3BoxOfficeScam has been popular on social media. Today is a huge holiday in the North, therefore "Tiger 3" has seen a significant increase in sales. However, because it is a typical business day, the South is likely to see a 25-30% decrease. The film is expected to gross 55 crores on its second day, but some industry insiders believe yash Raj Films will enhance the receipts and push it above 60 crores, claiming tiger 3 has grossed 100 crores net in two days.




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