Vetrimaaran’s Comments on Reviews Going Viral
Vetrimaaran, the celebrated filmmaker behind films such as Aadukalam, Visarnai, Vada Chennai, and Asuran, made some fascinating statements during a 'round table' discussion given by a tamil journalist. "I don't think reviews will affect any movie's box office performance." There were fantastic reviews for a picture I produced about 7 years ago, yet it only made 1.5 crores. "However, a film that received negative reviews ended up grossing 9 crores," said Vetrimaaran, adding that reviews and ratings had little effect on films.
At the same time, the acclaimed filmmaker disclosed that a few foreign distributors advised him that positive reviews are required because performers and producers would not feel guilty or unhappy about their film, even if it did not do well, because these reviews will calm them. Vetrimaaran's opinion on reviews and ratings is as follows.