'Devara' Sets New Audio Rights Benchmark at Rs. 28 Crores.!
This record-breaking deal surpasses previous benchmarks for audio rights in the industry. Prior to 'Devara,' Rajamouli's 'RRR' held the top spot with Rs. 25 crores in audio rights sales. Following that, Ranbir Kapoor's blockbuster 'Animal' secured audio rights for Rs. 16 crores, and Prabhas' 'Salar' followed with Rs. 12 crores.
The fact that 'Devara' has fetched Rs. 28 crores for its audio rights sets an all-time record, further emphasizing the buzz surrounding the film. With over 80 percent of the shooting already completed, 'Devara' is being released in two parts. bollywood actress janhvi kapoor is making her debut in telugu cinema as the heroine, starring alongside ntr in a dual role. bollywood star saif ali khan will be seen as the antagonist, and the music is being composed by kollywood sensation Anirudh Ravichandran.