Siddharth Anand Breaks Down Fighter's Lukewarm Opening
Siddharth Anand's fighter did not take off as expected. The film, starring hrithik roshan and deepika Padukone, had a non-holiday release date on january 25. The film was released precisely a year after Anand's Pathaan, starring Shah Rukh Khan. Unfortunately for the filmmaker, fighter failed to recapture the enchantment of Pathaan at the box office. fighter debuted with a box office collection of Rs 24.60 crore.
Anand speculated that two things contributed to Fighter's lacklustre start. The first is that the video was released on a working day, and the second is that many people are unfamiliar with the excitement connected with flights and jets, therefore they were unable to connect with the picture.
"Our expectations as manufacturers have grown rather unreasonable. I'm also talking about myself, as I only gave birth to Pathaan a year ago. We must manage our expectations and ensure that they are in line with the product. Additionally, it was a working day. thursday is considered midweek. For example, on thursday, we conducted a private screening for friends and family, and at least 40% of those we contacted inquired, 'Is the show in the evening?' So, at that point, it dawned on us how individuals would skip work or school and show up in the morning," anand told india Herald.
Anand speculated that two things contributed to Fighter's lacklustre start. The first is that the video was released on a working day, and the second is that many people are unfamiliar with the excitement connected with flights and jets, therefore they were unable to connect with the picture.
"Our expectations as manufacturers have grown rather unreasonable. I'm also talking about myself, as I only gave birth to Pathaan a year ago. We must manage our expectations and ensure that they are in line with the product. Additionally, it was a working day. thursday is considered midweek. For example, on thursday, we conducted a private screening for friends and family, and at least 40% of those we contacted inquired, 'Is the show in the evening?' So, at that point, it dawned on us how individuals would skip work or school and show up in the morning," anand told india Herald.